Myca Re-architects Care Services into a Scalable, Intelligent Platform

Intro

Salamat Aval had built a strong care services operation over more than a decade, supported by a trusted provider network and broad service coverage. However, its growth remained constrained by manual workflows and dependency on paid acquisition channels.

At the same time, the customer journey—from discovery to repeat usage—was fragmented across disconnected touchpoints, limiting scalability and long-term engagement.

The Problem

As demand increased, the company faced growing pressure to scale operations while maintaining service quality.

Service delivery relied heavily on manual coordination, with limited visibility across provider assignment, fulfillment, and support. Customer interactions were not connected, making it difficult to drive retention or build ongoing relationships.

At a strategic level, growth depended on continuously acquiring new demand—creating a model that was costly, inefficient, and difficult to sustain over time.

The Solution

ACG approached Myca as a platform transformation, not a standalone product. The objective was to redesign the business around a connected lifecycle:

The engagement delivered:

• ✦A unified customer application for end-to-end service management
• ✦A structured provider system for supply coordination
• ✦A digital dispatch layer replacing manual workflows
• ✦An AI-assisted matching engine to improve service quality and fit

By integrating these elements, the platform connects demand, supply, and operations into a single system—shifting the business from transactional service delivery to a scalable, relationship-driven model.

The Impact

While the transformation is ongoing, early progress has established a strong foundation:

This marks a shift from processing requests to building a system that continuously improves through data and interaction.